![]() ![]() ![]() What is customer retention?Ĭustomer retention is a metric that businesses use to measure customer loyalty over time and gauge overall success. From leveraging convenience to prioritizing personalization, we’ll cover all the must-haves that any customer success or marketing team can test out today. We've broken down some of the most useful customer retention strategies that the biggest brands currently use to inspire loyalty. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI - and it costs 5-25X less.īut how do you create a customer retention strategy that keeps your current customers engaged and happy? It sounds like a trick question, but the answer isn't "acquiring two customers." It's actually retaining an existing customer. ![]()
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